Become a Sponsor
They see family fun and quality time outdoors. We see economic growth for the Rice Lake community and for your business.
Festival marketing and promotion is designed to inspire our target markets to visit Rice Lake during the spring shoulder season. Visitors’ experiences here will compel their return. Detailed Festival demographics are shared with sponsors, but here’s a summary:
Target Markets
In 2011, over 110,000 people stayed in Rice Lake accommodations during the 5-week period of the Festival. This number does not include residents and day-trip anglers. We market directly to:
- The Greater Toronto Area (GTA)
- The Province of Ontario
- Northern United States
Target Audience
- Ontario Anglers 30+ years and their families
- Northern United States anglers 30+ years and their families
- Chinese anglers 30+ years and their families
- Youth anglers to encourage the next generation of visitors to the Rice Lake region
Marketing Reach
Festival marketing and promotion reaches over 3 million people. A comprehensive, balanced marketing plan is strategically crafted that effectively connects with your target audience.
Sponsorship Opportunities
There’s an opportunity for every business to shine with the Rice Lake Fishing Festival! Consider joining our esteemed business sponsors which are:
- Tagged Fish Sponsors (Grand Prize, Gold Prize, Silver Prize and Bronze Prize)
- Draw Prize Sponsors ( Daily Draws and Last Cast Draws)
- Event Sponsors
- Government Sponsors
- Media Sponsors
- Friends of the Festival Sponsors
To become a Sponsor or talk about sponsorship options, contact Andrea (Event Director) at 705-874-0519, or Michael (Promotions Director) at 705-559-3332. Or send an e-mail to .
To download a copy of the Sponsor Information package and/or registration form, visit our Resources page.